Western Sydney Community Forum Logo
Text to speech

Latest News & Media

Storytelling For Philanthropic Success

Brainstorming and teamwork concept with a group of diverse business people each holding out a card with a shining light bulb arranged in a row conceptual of ideas, inspiration and innovation.
BusinessCommunity DevelopmentFinancial & Unit CostingLatest News

The Ord Minnett Philanthropy Conversation Series, hosted a panel discussion chaired by Benjamin Clark, Head of Philanthropy at Philanthropy Australia Executor Trustees and Mae Hong, Vice President of Rockefeller Philanthropy Advisers (USA). It was held at Ord Minnett in the Sydney CBD on the 20th September 2016.

Overall, the discussion was framed around the necessity for innovation and storytelling within philanthropy. Ms Hong stated that, “I’m here as your student, to learn from you all…on a reconnaissance mission.” Ms Hong’s background is social work in the Not-For-Profit sector. Hong began her career in a foundation for community development, where she focused on writing grant applications and proposals. Her attraction for working in a foundation, was based upon their perceived role in directly addressing social problems.

Many of the audience were from the Not-For-Profit industry and were interested in learning about philanthropic engagement. Hong emphasised the importance of identifying a story within your local area and or field to source engagement and drive donations. It was stressed by Hong that it is how we showcase stories that directly influences philanthropic decisions.

This is especially significant as annually in the USA, $375 Billion is dedicated to social causes. The identified main givers within the USA were ‘Mega-Givers’, Tech Billionaires and grass roots micro givers. Hong stated that it is the power of the story that drives donations whether large or small and therefore the stories create solutions themselves. Additionally, Hong states that philanthropy can “help donors find the intersection where their support meets the world’s needs.” In effect, the causes get support and the donors are satisfied as their gifts are matched with their own values. This confirms the key importance for organisations to establish a clear story for philanthropists to identify with.

Traditionally philanthropy has been perceived to give solely to ‘visible’ causes. However, Hong stated that Philanthropy is now moving towards a model of capacity building, through enhanced donor education on the value of supporting an organisation in achieving its own goals. Investing for resilience rather than for glamour. Therefore, the model of capacity building is as much about keeping the lights on, the salaries paid and stationary stocked as it is about finding a cure of cancer. This is where the future of philanthropy lies.

Hong gave an example of a major philanthropic organisation such as the Bill Gates Foundation, who are leveraging their assets to achieve major social impact. Impact Investment is where and how the next generation of wealthy investors are anticipated to invest. Therefore, to chart a way forward we must understand our own organisations, mission, environment and core competencies.

However, it is not just about monitoring who and where future Philanthropists will invest, it’s also about reviewing the patterns of investment that are evolving. In the USA there have been considerable issues surrounding donor exhaustion as a result of persistent marketing, campaigning and face-to-face fundraising. This has been combated through the use of short-term strategies with specific goals that are having a considerable impact. For example, the #Dayofgiving in the USA gives organisations 24 hours to raise as much capital as possible once a year. Essentially, Ms Hong advises that we need new hooks to cut through the noise of giving elsewhere to create intuitive and engaging opportunities for future Philanthropy.

Related posts

Economies thrive when communities do equity and the NSW State Budget 2020-21
Change ReadinessCommunity DevelopmentEventsGovernanceGovernanceInfrastructureLatest NewsMedia ReleaseTransportYouth
As I tuned into the NSW Government’s Budget 2020-21 announcement on Tuesday, I couldn’t help but hold a level of anticipation. Amid recent announcements that Australia is facing a recession, I needed to know as I scanned the influx of media announcements – was Western Sydney going to be a ‘winner’ in this year’s budget?
A guy holding a boomerang looking at smoke with people watching
Latest NewsMedia Release
Western Sydney Community Forum welcomes a recent Mayoral Minute adopted by Council as a measure towards reconciliation for communities in Western Sydney. Mayor Dr Michelle Byrne of The Hills Shire Council made a significant motion regarding reconciliation in the region. The Mayoral minute was unanimously endorsed by Council where an invitation will be extended to local Aboriginal Elders to meet with Council, and an Acknowledgement to Country will be included in Citizenship Ceremonies and at major community events.
When you notice a change, no matter how small, RU OK ? DAY banner with a guy looking at another sad looking guy with empathy on the left side
Latest News
Held annually, this national day is committed to starting conversations surrounding mental health, acting as a catalyst for community connection and support. This day advocates for not just a onetime check in to ask “RUOK?” but asks of us to collectively support others regularly each day of the year, especially those who may be struggling with the ups and downs of life.
What difference will you make as a leader
Latest News
The Generation Community program has had an outstanding effect on young leaders who had partaken in it. Western Sydney Community Forum is serious about service delivery and contributes by organising courses which help leaders of our community facilitate a better understanding of their visions.
Book with title of 'Why you need affordable translations' stacked on its sides along with other books
Latest News
Kamusta! Hola! Marhaba! How many languages are spoken in your local government area, organisation or amongst the people you serve? What steps are you taking to connect with them in their native tongue? Who can help you connect? There is one simple answer, translation services! Western Sydney Community Forum (WSCF) offers quality document translations services to all organisations, charities and businesses ranging from small to large enterprises.
Are we building beyond bricks? Afternoon bird eye view shot of building on the right hand side
Latest News
The 2019 NSW Government Budget was released, promising more advanced and accessible infrastructure, roads and transport for all. The Budget outlines station upgrades, more train services, additional schools, and the building of a new “Mega TAFE” which provides access to modern facilities and more jobs. It also outlines progressing the new Badgerys Creek airport and significant redevelopment of some Western Sydney hospitals.

Recent posts

Economies thrive when communities do equity and the NSW State Budget 2020-21
Change ReadinessCommunity DevelopmentEventsGovernanceGovernanceInfrastructureLatest NewsMedia ReleaseTransportYouth
As I tuned into the NSW Government’s Budget 2020-21 announcement on Tuesday, I couldn’t help but hold a level of anticipation. Amid recent announcements that Australia is facing a recession, I needed to know as I scanned the influx of media announcements – was Western Sydney going to be a ‘winner’ in this year’s budget?
A guy holding a boomerang looking at smoke with people watching
Latest NewsMedia Release
Western Sydney Community Forum welcomes a recent Mayoral Minute adopted by Council as a measure towards reconciliation for communities in Western Sydney. Mayor Dr Michelle Byrne of The Hills Shire Council made a significant motion regarding reconciliation in the region. The Mayoral minute was unanimously endorsed by Council where an invitation will be extended to local Aboriginal Elders to meet with Council, and an Acknowledgement to Country will be included in Citizenship Ceremonies and at major community events.
When you notice a change, no matter how small, RU OK ? DAY banner with a guy looking at another sad looking guy with empathy on the left side
Latest News
Held annually, this national day is committed to starting conversations surrounding mental health, acting as a catalyst for community connection and support. This day advocates for not just a onetime check in to ask “RUOK?” but asks of us to collectively support others regularly each day of the year, especially those who may be struggling with the ups and downs of life.
What difference will you make as a leader
Latest News
The Generation Community program has had an outstanding effect on young leaders who had partaken in it. Western Sydney Community Forum is serious about service delivery and contributes by organising courses which help leaders of our community facilitate a better understanding of their visions.
Book with title of 'Why you need affordable translations' stacked on its sides along with other books
Latest News
Kamusta! Hola! Marhaba! How many languages are spoken in your local government area, organisation or amongst the people you serve? What steps are you taking to connect with them in their native tongue? Who can help you connect? There is one simple answer, translation services! Western Sydney Community Forum (WSCF) offers quality document translations services to all organisations, charities and businesses ranging from small to large enterprises.
Skip to content